Jasmine is the owner and founder of Simply J Beauty. In addition to being a business owner, wife, and mother to an active three-year-old, she is a full-time worker.

She started her skincare business in June 2020. She was always into skincare, due to difficulty dealing with her own skincare issues after being diagnosed with autoimmune hepatitis in 2017. Her skin took a turn for the worst, and it was then that she decided to make her own skincare products without all the harsh chemicals.

Her goal and mission is to make sure her customers are happy, healthy, have glowing skin, and are taking the time out to practice self-care in the comfort of their own homes. Simply J Beauty specializes in creating all-natural, vegan, and cruelty-free skincare products, handmade with love.